What is Web Retailer Award?

The annual competition that decides the best webshops in the region.
The competition started in 2012 and has ran every year ever since!

There has never and will never be a price of admission. The competition is completely FREE FOR ALL APPLYING PARTICIPANTS.

Web Retailer Award 2024 │ Important notice: Due to internal difficulties, we will not be including Serbia in this years competition. We want to hold the competition to the highest standards, and unfortunately this year we had to cut back to deliver on that promise.


  • a technical analysis (after 5/20 post-purchase reviews)
  • a more structured – unique – review of their webshop (after 20/20 post-purchase reviews) in alignment with current best practices and guidelines in e-commerce
  • Media exposure of your webshop and/or brand
  • a badge of excellence for finalists & winners to show on their page

GymBeam, Best Crossborder shop 2023: “Applying to WRA is not just about winning; it’s a strategic investment in your brand’s visibility, credibility, and continuous improvement within the dynamic landscape of the e-commerce industry.”

Malinca, Best in Adriatic 2023: “We have taken part in this competition for 9 consecutive years! I find it excellent because you get valuable opinions from experts in the field of e-commerce, customers, and ideas on what you can further improve on in the future.”

Bestway, Best Payment Experience 2023: “This competition provides an external perspective that is sometimes clearer than when you are deeply immersed. In essence, competing in the Web Retailer Award can offer a more well-rounded understanding of the industry, and helps foster personal and professional growth.”


Compete in over 14 categories and win prestigious titles. Each competitor can also compete for additional (some optional) awards.

More about awards


Meet the webshops that have reigned supreme in past competitions.