Important dates

Please consider these dates and act accordingly.

Download the document for the full rules of the competition and additional information about the awards

Rules of competition

Any webshop can apply to Web Retailer Award, no matter how big or small.

When applying you will be given a Username and password to Intelligence Dashboard, a special platform, where you will be able to track your progress in the competition.

All applied webshops – should they wish to proceed to the next level of the competition – are to collect up to at least 20 post-purchase surveys from their official customers. This way we want to ensure maximum fairness in the competition and give everyone a fighting chance.

To collect the mentioned post-purchase surveys applicants are to add a script, which we’ve prepared for this occassion, to their website. The script works in a way that when a customer makes a purchase, he/she is greeted with a pop-up that asks them to leave a review.

After you have collected over 20 post-purchase reviews, your webshop will go through technical analysis* by our team, after which you will be evaluated by up-to-date standards and best practices in e-commerce.

Only three webshops per category are to move up to the final round, where they will be evaluated by our international committee of experts, who not only evaluate the webshop but also provide valuable intel on which areas you should focus more on and how you can improve (if needed to).

When the evaluation period ends, we take all the scores achieved in the competition and pick the one with the highest score as the winner.

*For competitors that haven’t received at least FIVE post-purchase review, we will not be doing a technical analysis.

Download the document for the full rules of the competition and additional information about the awards